I’ve always been an artist at heart, experimenting with collage, writing, photography, and painting. This fuels my personal and professional sides. As a fine artist, composition and expression are key. As a designer, expression for a purpose, is key.
Early in my career as a designer I had my hands in every step of the design and production process. I learned intricacies about not just design, but the importance of file prep, various production methods and color output. This made me efficient. And as a production director, is has made me valuable. Quality matters whether the output is in print or digitally.
My eye for the smallest details and efficiency in photoshop have also made me an expert level retoucher. High standards for retouching are rooted in that knowledge of the print production process, and though currently the work is primarily digital, the standards don’t waver.
I currently oversee digital post-production and manage the workflow of taking images from raw to going live. I enjoy strategy sessions with the marketing team, as well as working with vendors, my retouching team, brand managers and merchandising teams. I’m a facilitator, project manager, director, and doer in one. And I like to think I keep things light and flexible, while still upholding high expectations. The work is fun when we let it be. And I’m looking forward to seeing what comes next.
MANAGER OF POST PRODUCTION,
2020 - Present
Marquee Brands, Inc.
New York, NY
Manage flow of assets and post production photography for 6 major retail brands: BCBG, Motherhood, A Pea in the Pod, Ben Sherman, Bruno Magli, and Martha Stewart.
Review raw product images, art direct revisions/retouching personally and/or by directing retouching and color correction to staff.
Manage workflow of retouchers, freelancers, and retouching agencies - interview and coordinate hiring with HR
Analyze retouching costs to align with studio budget - reconcile and/or project retouching/outsourcing budgets to be sure they are in alignment.
Created and maintain Digital Asset Management system and archives to more efficiently manage image requests and access.
Provide digital assets for third party retailers such as Amazon, Macys, Zulilly, NEXCOM, Walmart
Partner with photo studio to align on merchandising timelines - project manage shoot timelines, post production editing and filing, and ensure live dates are met by directing tasks/staff and schedule via Asana.
Collaborate on all marketing initiatives including email marketing, website updates, social campaigns.
2010 - 2020
Destination Maternity Corporation
Directed web and store creative to align with merchant and divisional brands sales goals
Drove creative team work flow and partnered with traffic/merchant teams
Lead internal staff and external retouchers in developing assets for print and web
Approved all content and production plans
Supervised project managers in execution and production of store marketing for 1000 brand locations
Supervised research and development of company-wide Digital Asset Management system
SENIOR ART DIRECTOR
2006 - 2009
Barolin & Spencer
Developed creative for award-winning campaigns for the automotive aftermarket industry
Art directed and shot product photography
Maintained vendor relationships and managed print production for over 40 active clients
PARTNER/SENIOR ART DIRECTOR
Spark Creative Group
Established creative and branding strategy for regional clients including South Jersey Magazine
Designed and maintained web sites for local municipalities and community organizations
ASSOCIATE CREATIVE DIRECTOR
1999 - 2003
M & M Associates
Lead creative team, directed production and traffic
Developed consumer acquisition campaigns from concept, through testing, to final production
Presented concepts to clients, and directed teams through campaign strategy and execution
FREELANCE ART DIRECTION and
1999 - Present
Develop brand identities for small businesses and entrepreneurs.
Designed mail campaigns and brand identities for Comcast Corporation, Adelphia Communications, Cingular Wireless, and regional entrepreneurs
Retouched photography, including color correction and compositing, for Procter & Gamble, AstraZeneca, and Merck
Retouched fashion photography for Destination Maternity brands including Heidi Klum, Jessica Simpson, and Rachel Zoe
Clients and Brands
A Pea in the Pod
BCBG Max Azria
Procter & Gamble
South Jersey Magazine
South Jersey Tourism
The Home Depot
Software and Apps
BFA, PAINTING AND PRINT MAKING
Rowan University, Glassboro NJ
New York Institute of Technology, Central Islip NY