About Me
I’ve always been an artist at heart, experimenting with collage, writing, photography, and painting. This fuels my personal and professional sides. As a fine artist, composition and expression are key. As a designer, expression for a purpose, is key.
Early in my career as a designer I had my hands in every step of the design and production process. I learned intricacies about not just design, but the importance of file prep, various production methods and color output. This made me efficient. And as a production director, it has made me valuable. Quality matters whether the output is in print or digital.
My eye for the smallest details and efficiency in photoshop have also made me an expert level retoucher. High standards for retouching are rooted in that knowledge of the print production process, and though currently the work is primarily digital, the standards don’t waver.
I’m a designer, facilitator, project manager, director, and doer in one. I enjoy strategy sessions with the marketing team, as well as working with vendors, my retouching team, brand managers and merchandising teams. I keep things light and flexible, while still upholding high expectations. The work is fun when we let it be. I’m looking forward to seeing what comes next.
Experience
DIGITAL POST PRODUCTION CONSULTANT
2022 - Present
Spencer's & Spirit Halloween
Egg Harbor, NJ
Lead the processing, post-production, and DAM ingestion of images from shoot to publication for Spencer's and Spirit Halloween
Lead weekly image reviews with leadership and product designers
Act as Creative Project Manager to Packaging Design team to ensure art release dates are met
Direct in-house retouchers/photo editors and retouching vendors
Partner with product development team to ensure products are accurately represented; inspect product construction and color to ensure color accuracy
Effectively reduced post production editing costs by approximately 50%
Streamlined workflow from photography through production; a previous two week process now can be handled in one week
MANAGER OF POST PRODUCTION,
ENTERPRISE MARKETING
2020 - 2022
Marquee Brands, Inc.
New York, NY
Managed flow of creative content, assets and post production photography for 6 major ecommerce brands: BCBG, Motherhood, A Pea in the Pod, Ben Sherman, Bruno Magli, and Martha Stewart
Reviewed raw images, art directed revisions and managed creative team in retouching and editing
Managed workflow of retouchers, freelancers, and agencies - interviewed and coordinated hiring
Analyzed retouching costs to align with studio budget - reconciled and provided direction on timelines and outsourcing budgets
Created and maintained Digital Asset Management system and archives to more efficiently manage image requests and access
Provided digital assets for third party retailers such as Amazon, Macys, Zulily, NEXCOM, Walmart
Partnered with photo studio to align on merchandising timelines - project managed shoot timelines, post production editing and filing, and directed tasks/staff and schedule via Asana
Collaborated and implemented brand strategy for all marketing and graphic design initiatives including email marketing, web, social media and print campaigns
PRODUCTION SUPERVISOR &
SENIOR ART DIRECTOR
2010 - 2020
Destination Maternity Corporation
Moorestown, NJ
Directed graphic design for web, social media, direct marketing and presentations to align with brand strategy, merchant and divisional brand subsidiaries
Drove creative department’s work flow and collaborated with traffic/merchant teams
Lead internal staff and external retouchers in designing content and assets for print and web
Approved all content and production plans for advertising, collateral, direct mail, catalog and ecommerce campaigns
Supervised project managers in execution and production of store marketing for 1000 brand locations in accordance with corporate identity standards
Supervised research and development of company-wide Digital Asset Management system
SENIOR ART DIRECTOR
2006 - 2009
Barolin & Spencer
Voorhees, NJ
Developed creative strategy for award-winning branding and acquisition campaigns for the automotive aftermarket industry
Art directed, photographed and edited product images for advertising and B2B campaigns
Managed and expanded vendor relationships and managed print production for over 40 active clients
PARTNER/SENIOR ART DIRECTOR
2004 -2005
Spark Creative Group
Collingswood, NJ
Established creative and branding strategy and collaborated with regional clients on print media, collateral, advertising, editorial, landing pages, web sites and email campaigns
Designed and maintained web sites for local municipalities and community organizations using HTML, CSS, Dreamweaver, etc.
ASSOCIATE CREATIVE DIRECTOR
1999 - 2003
M & M Associates
Yardley, PA
Lead creative team, directed production and traffic
Developed consumer acquisition campaigns from concept, through testing, to final production
Presented concepts to clients, and directed teams through campaign strategy and execution
FREELANCE ART DIRECTION and
RETOUCHING
1999 - Present
Develop and design brand identities for small businesses and entrepreneurs
Design mail campaigns and brand identities for regional and international clients including Comcast Corporation, Adelphia Communications, Cingular Wireless, and entrepreneurs
Retouch photography, including color correction and compositing, for pharma brands including Procter & Gamble, AstraZeneca, and Merck and editor of fashion photography for all Destination Maternity brands including Heidi Klum, Jessica Simpson, and Rachel Zoe
Clients and Brands
A Pea in the Pod
AstraZeneca
AT&T
BCBG Max Azria
Ben Sherman
Bosal
Bruno Magli
Burt’s Bees
Citi
Comcast
Continental
Cosabella
ExxonMobil
Kholer-Freda
KYB America
Martha Stewart
Merck
Motherhood Maternity
Siemens
Permatex
Philips
Procter & Gamble
Saks, Incorporated
South Jersey Magazine
South Jersey Tourism
The Home Depot
Volvo
Software and Apps
Adobe Acrobat
Adobe After Effects
Adobe Bridge
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere
Apple (Keynote, Pages, etc.)
Asana
Camera Raw
Capture One
Cloudinary
CSS
Dropbox
Fetch
Gem
HTML
Microsoft Office & Teams
Salsify
Shopify
Suitcase
Wordpress
Education
Bachelors of Arts, Fine Art and Graphic Design
Rowan University, Glassboro NJ