Unknown_edited_edited.jpg

Matthew Green

Art/Creative Director. Digital Asset and Post Production Expert. Retoucher. Designer.

267-825-5448
MatthewGreenPaints@icloud.com

About Me

I’ve always been an artist at heart, experimenting with collage, writing, photography, and painting. This fuels my personal and professional sides. As a fine artist, composition and expression are key. As a designer, expression for a purpose, is key.

Early in my career as a designer I had my hands in every step of the design and production process. I learned intricacies about not just design, but the importance of file prep, various production methods and color output. This made me efficient. And as a production director, it has made me valuable. Quality matters whether the output is in print or digital.

My eye for the smallest details and efficiency in photoshop have also made me an expert level retoucher. High standards for retouching are rooted in that knowledge of the print production process, and though currently the work is primarily digital, the standards don’t waver.

I’m a designer, facilitator, project manager, director, and doer in one. I enjoy strategy sessions with the marketing team, as well as working with vendors, my retouching team, brand managers and merchandising teams. I keep things light and flexible, while still upholding high expectations. The work is fun when we let it be. I’m looking forward to seeing what comes next.

Experience

DIGITAL POST PRODUCTION CONSULTANT

2022 - Present


Spencer's & Spirit Halloween
Egg Harbor, NJ

 

Lead the processing, post-production, and DAM ingestion of images from shoot to publication for Spencer's and Spirit Halloween

Lead weekly image reviews with leadership and product designers

Act as Creative Project Manager to Packaging Design team to ensure art release dates are met

Direct in-house retouchers/photo editors and retouching vendors

Partner with product development team to ensure products are accurately represented; inspect product construction and color to ensure color accuracy

Effectively reduced post production editing costs by approximately 50%

Streamlined workflow from photography through production; a previous two week process now can be handled in one week

 

MANAGER OF POST PRODUCTION,
ENTERPRISE MARKETING

2020 - 2022


Marquee Brands, Inc.
New York, NY

 

Managed flow of creative content, assets and post production photography for 6 major ecommerce brands: BCBG, Motherhood, A Pea in the Pod, Ben Sherman, Bruno Magli, and Martha Stewart

 

Reviewed raw images, art directed revisions and managed creative team in retouching and editing

 

Managed workflow of retouchers, freelancers, and agencies - interviewed and coordinated hiring

 

Analyzed retouching costs to align with studio budget - reconciled and provided direction on timelines and outsourcing budgets 

 

Created and maintained Digital Asset Management system and archives to more efficiently manage image requests and access

 

Provided digital assets for third party retailers such as Amazon, Macys, Zulily, NEXCOM, Walmart

Partnered with photo studio to align on merchandising timelines - project managed shoot timelines, post production editing and filing, and directed tasks/staff and schedule via Asana

 

Collaborated and implemented brand strategy for all marketing and graphic design initiatives including email marketing, web, social media and print campaigns 

PRODUCTION SUPERVISOR &
SENIOR ART DIRECTOR

2010 - 2020

Destination Maternity Corporation
Moorestown, NJ

 

Directed graphic design for web, social media, direct marketing and presentations to align with brand strategy, merchant and divisional brand subsidiaries

 

Drove creative department’s work flow and collaborated with traffic/merchant teams

Lead internal staff and external retouchers in designing content and assets for print and web

 

Approved all content and production plans for advertising, collateral, direct mail, catalog and ecommerce campaigns

 

Supervised project managers in execution and production of store marketing for 1000 brand locations in accordance with corporate identity standards

 

Supervised research and development of company-wide Digital Asset Management system

SENIOR ART DIRECTOR

2006 - 2009

Barolin & Spencer
Voorhees, NJ

 

Developed creative strategy for award-winning branding and acquisition campaigns for the automotive aftermarket industry

 

Art directed, photographed and edited product images for advertising and B2B campaigns

 

Managed and expanded vendor relationships and managed print production for over 40 active clients

PARTNER/SENIOR ART DIRECTOR

2004 -2005

Spark Creative Group
Collingswood, NJ

 

Established creative and branding strategy and collaborated with regional clients on print media, collateral, advertising, editorial, landing pages, web sites and email campaigns

 

Designed and maintained web sites for local municipalities and community organizations using HTML, CSS, Dreamweaver, etc. 

ASSOCIATE CREATIVE DIRECTOR

1999 - 2003

M & M Associates
Yardley, PA

 

Lead creative team, directed production and traffic
 

Developed consumer acquisition campaigns from concept, through testing, to final production
 

Presented concepts to clients, and directed teams through campaign strategy and execution
 

FREELANCE ART DIRECTION and
RETOUCHING

1999 - Present

Develop and design brand identities for small businesses and entrepreneurs

 

Design mail campaigns and brand identities for regional and international clients including Comcast Corporation, Adelphia Communications, Cingular Wireless, and entrepreneurs

 

Retouch photography, including color correction and compositing, for pharma brands including Procter & Gamble, AstraZeneca, and Merck and editor of fashion photography for all Destination Maternity brands including Heidi Klum, Jessica Simpson, and Rachel Zoe

Clients and Brands

A Pea in the Pod
AstraZeneca

AT&T

BCBG Max Azria

Ben Sherman
Bosal

Bruno Magli
Burt’s Bees
Citi
Comcast
Continental

Cosabella
ExxonMobil
Kholer-Freda
KYB America

Martha Stewart

Merck

Motherhood Maternity
Siemens
Permatex
Philips
Procter & Gamble
Saks, Incorporated
South Jersey Magazine
South Jersey Tourism

The Home Depot
Volvo

Software and Apps

Adobe Acrobat

Adobe After Effects

Adobe Bridge
Adobe Illustrator

Adobe InDesign
Adobe Photoshop

Adobe Premiere

Apple (Keynote, Pages, etc.)
Asana
Camera Raw
Capture One

Cloudinary

CSS
Dropbox
Fetch
Gem

HTML
Microsoft Office & Teams

Salsify
Shopify
Suitcase
Wordpress

Education

Bachelors of Arts, Fine Art and Graphic Design

Rowan University, Glassboro NJ